Branding for Afropolitan Chef
I have been working on the branding for Afropolitan Chef for a while now. It’s still a work in progress, but I can certainly say I am happy with the colors. It’s fresh, vibrant and engaging. Absolutely fitting of what the intention is. A special thank you to my friend and photographer, Tommy Chung. I have known Tommy for what seems like forever. He was so busy that day, we did the shoot for all this in less than 45 minutes. Only an awesome photographer can make that happen. yay Tommy.!
official entry: June 26, 2011
Eat with your HEART ™
Since 2009
So I woke up one day and had a total Eureka moment. Since then, I have been working tirelessly to get this concept kicked off. Today, I opened my facebook page to let the world know about Afropolitan Chef. After 2 years of only 2 people knowing about the project, It’s time to let it be known. www.facebook.com/afropolitanchef. Been working on it for a while (yah I know sometime silence is golden). Under the radar. Seriously trying to come correct. 🙂 Consider this a soft whisper. Hoping to go live soon. phew! Thanks for the support everyone. It means a ton. So I played with fonts, color and everything under the sun for over 8 months. And thanks to my fantastic friend Jad who has a background in advertising/branding. Between his vision and mine, I got my perfect logo. He suggested I write the word Chef with my own handwriting, so I could feel more connected to it. It worked. After writing the word Chef over 100 times. I got it down. I can write it with my eyes closed lol. I have a love affair with Kiwi. My mother exposed me to it and I have been in love with Kiwi ever since. So, I had to add my one slice to the logo. The colors oh! the colors. Orange and Green. Once I began the design process, I completely felt divine order with it. It represented my vision, Africa and an engaging connection to food.
It’s Afropolitan Chef Official Introduction. My life on a plate. a Hybrid of African and Western Meals.
official entry: May 17, 2011
Eat with your HEART ™
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